Impact

Growth Marketing Manager

Job Description

About

Hollywood is a rapidly growing, $177B per year industry, that supports 2.6M people, whose dreams, livelihood, and income are all dependent upon an antiquated, massively inefficient system with artificial barriers, controlled by intermediaries, with little transparency. This is a climate where established talent, big companies and people with access & connections can win and reap massive rewards – to the tune of hundreds of millions of dollars, while most workers must grind to make a decent living.

Impact was founded by Brian Grazer and Ron Howard whose 40 years of entertainment industry experience has given Impact the position to democratize access to opportunity in the entertainment industry by creating a platform for new voices and differentiated story telling.  Backed by Benchmark, a world leader in Venture Capital, funding some of the most successful marketplace companies such as Uber, Impact is ready to launch its category defining marketplace for talent in the entertainment industry.

The Creative Network, which is currently in beta, is an online marketplace and social networking platform that connects the financiers, distributors, and producers of content, directly to the talent that brings the projects to life.

The opportunity is huge. The industry experience and world class financial backing are all here.  We just need you.

The Role

Impact has unapparelled access to the entertainment industry.  That means we know the people we need on the platform. We are looking for a Growth Marketing Manager to take our outbound email and user growth campaigns to the next level. The Growth Marketing Manager will own outbound email, SMS, and other product driven campaigns to grow our network of users. You will be our only marketer in a small team owning the primary channel in which we get users. In addition to owning the marketing function here at Impact, you would work closely with CX to develop programs, product to develop growth initiatives and anyone else in the company needed to make sure user growth goes up and to the right.  

Why Impact?

  • We are mission driven: Make change in an industry that touches billions of people
  • Small, but already diverse team  
  • Compensation: We’re going to make this work for you. If you are the right person, we have the right comp
  • We’re still early – so get a good chunk of equity that will change your life if we succeed
  • Legit 401k matching – build your wealth with us ‘cause startups don’t always work out
  • Awesome fully covered health insurance  
  • Be at the center of one of the fastest growing and most exciting industries around

Requirements

  • 5+ years of experience in marketing with a focus on outbound new user email campaigns
  • 2+ years of experience in B2C marketing, such as DTC, affiliate marketing, marketplace, or social network context
  • Experience with different ESPs and can evaluate email tools and homegrown email product approaches
  • Experience augmenting data with additional sources to craft highly targeted email campaigns
  • Experience A/B testing, URL tracking and other tools for tracking campaign performance
  • Strong grasp of the data and able to communicate progress to stakeholders
  • Strong copy editing and able to generate creative approaches to engage users
  • Domain reputation management and navigating large email sends focused on maintaining deliverability
  • Experience in other channels, such as SMS, SEM, SEO and referral marketing is a big plus
  • Knowledge of the entertainment industry is a plus  

Trent Krupp

Head of Product

@

Impact